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SEO Video Audit
In an SEO video audit, we can cover many aspects of the health of your website—anything from the quality of your on-page optimization, off-page optimization, and even competitive analysis. However, most video audits will only focus on one aspect of SEO - unless the client requests more information or for more to be covered in the audit.
What Is An SEO Video Audit?
A audit is an opportunity for your consultant to inspect the health of your website and point out opportunities to increase your visibility. In an SEO video audit, we will deliver a customized video audit pinpointing the aspects of SEO you're concerned with the most.
We can bring to your attention all of the areas in your website that can be optimized and improved. Once these changes have been made, we guarantee that your business will be able to get in front of more potential customers each month.
What Is An SEO Content Audit?
A content audit is an audit focusing on the content of your website. Content audits will concentrate primarily on the actual text, images, architecture, and meta-data of the website itself. These types of audits will look for opportunities to optimize your website, so search engines can better understand what your business is about and where - and how highly - it should promote you.
These audits are the most common thing a video audit will cover. If you have a few competitors you can share with us; we can walk you side-by-side and show you what they are doing right.
How Do I Do An SEO Audit?
So how do you go about executing an audit? Well, that really depends on the reason for your audit. Are you a business owner wanting to do an audit on their own, or an aspiring SEO wanting to give your clients audits? Regardless of your use case, you'll find your answer down below!
If You're A Business Owner
Hiring a consultant is the best way to do an audit. In reality, it can take months to learn enough about SEO to optimize the content on your website correctly. You can even risk Google penalizing your website if you do something incorrectly or follow outdated practices. If, however, you have the time and commitment to learn enough about search engine optimization to do this safely, we suggest using our SEO audit checklist in the last section of this article to get an idea of where you can start your research and audit efforts. We suggest starting off your search by scheduling a call with us, so that you can shorten your learning curve as much as possible. Or, if you don't have time to learn how to do SEO on your own, you can shorten your learning curve and instead hire us to help you gain more organic monthly traffic.
If You're An Aspiring SEO
The best way to do an SEO video audit is to use a proven method of structuring the information for your client. You don't want to confuse your client, so you'll want to avoid SEO terminology. Instead of saying CTA, say call-to-action, briefly describe the purpose of a CTA and the importance of one. Instead of saying the DA/PA, say the domain authority and page authority. You get the idea, but if you confuse your clients, they will be less likely to understand the issue at hand and, therefore, less likely to trust you.
Is An SEO Audit Worth It?
An SEO audit is worth it if your business can handle more clients. If your company has the infrastructure required to handle more quotes, phone calls, booked appointments, etc., then an SEO audit is worth it because that's the primary focus of an SEO audit. If you aren't being found on Google, and no one is contacting you through your website, an SEO audit can be a great first step toward fixing that problem.
SEO Video Audit Checklist
This SEO checklist is mainly intended for SEO consultants to ensure they cover all of their bases during an SEO video audit. However, business owners wanting to learn SEO can also use this checklist!
Using your SEO tools (Semrush, Ahrefs, Moz, etc.), you'll want to share your screen with your client to ensure they can see their website's current stats. This allows you to show them the current data of their website so they can see how much traffic they are getting, where they are getting it from, and how their competitors are doing as well.
Do a brief competitor analysis of the top 3-5 websites for their industry. You'll want to gather data like the average word count, average use of certain keywords, the number of photos/videos, etc. You will then use this as a rough blueprint for what your client should be aiming for. Whether your client is a lawyer, a dentist or a baker, this strategy will almost always apply! To learn how this is, check out or article walking you through how this works.
You'll want to take a few minutes before filming your audit to ensure you have a good idea of the keywords the client should target. You can show them how much traffic their competitors are getting with these keywords as well.
Headings should always target a keyword, so if your client has a heading that needs to be optimized, definitely touch on it. No matter if it's an H1, H2, H3, etc., show them how it could be optimized and show them competitors that are optimizing these things. The traffic difference between your client and the optimized competition will speak for itself with this.
In most cases, it will be far too late to alter the URL, but stress the importance of the URL to your client. URL's being optimized are one of the most important factors determining how easily they can get in front of their target demographic. If the client is ranking for something, leave their URLs alone. However, if they are not ranking for anything, changing and optimizing them may be worth it. Execute extreme caution on this, though, because you only want to change the URL structure if you have to.
To determine whether or not they have enough content, you'll have to make a comparison with the top 5 websites in their industry. If your client only has 400 words, you're almost going to have to add more content for them to have a shot at ranking. Suppose the average word count of the top 5 competing websites in their industry is around 1500-2000. In that case, your client will have to add significant content to the page if they want to improve their visibility. Bring up this data, and show them.
Please make sure all of your client's images are less than 200kb in filesize, as well as ensure they each have alt-tags and are using target keywords in the name of the image. If all of their images are over 200kb, plug their website into Google's PageSpeed Insights tool to show them the speed of their website. Even if everything else is perfect, chances are their website will still need to be faster on mobile devices just because of the size of the images.
Your customer should have more photos and videos than their competitors. Using the data you gathered from their competitors; you'll want to ensure that they have at least five more photos than their competitors and at least the same amount of video content.
Hopefully this helped you understand what is required in an SEO audit. If you have any questions not covered here, feel free to book a call with us for a free consultation.