The Process Of Site Migration Hurts Traffic, But It Doesn't Have To
Whenever you migrate your site from one platform or another by default, you will suffer a hit to your organic traffic. Google is used to your website being set up a certain way, so drastically changing that by migrating to a different platform is an adjustment.
Especially if you've had to delete large amounts of content during the migration, or you are planning to launch large amounts of content before the migration is complete.
Once Google realizes that this change has occurred, however, using our expertise in SEO and Web Design & Development we can ensure that you will see an increase in traffic.
The Benefit To Investing In A Webflow Site Migration
- Fewer Dependencies On Plugins
- Faster Page Speeds
- Easier To Use CMS
- No 3rd-Party Hosting
- Clean Code
- Better Security
- As well as many, many other critical things to the beginning of your SEO journey
Every Successful Site Migration Requires Three Steps
Step One
Pre Site Migration Prep
Much like an SEO audit, we carefully analyze the current status of your website. We use this information to establish a baseline for how and why your website is getting the traffic it is.
This process ensures that we can only go up from here. Once Google can inspect your newly migrated site, any changes we make will only help you get more traffic, not less.
Step Two
Execute Site Migration
Your old site will remain up while creating your new Webflow site. Then, once we have finished and are ready to publish your new site, we can do so quickly without downtime.
Step Three
Post Site Migration Analytics
Finally, we carefully analyze your newly migrated site to ensure you lose neither rankings nor traffic.