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About Spirra Digital

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Spirra Digital is a Michigan-basedWebflow, web development, and SEO agency founded in 2020 by Devin Pfromm, a front-end developer and SEO specialist with more than 10 years of experience.
I’m Devin, the owner and lead strategist at Spirra Digital. I’ve worked in web development since 2015, and since late 2020 I’ve specialized in Webflow-based site development and technical SEO through my agency.

Our mission at Spirra Digital is simple: help businesses increase online visibility and turn websites into high-converting assets. I’ve led projects across dozens of industries, delivering results for both small businesses and large organizations, ranging from short-term website builds to long-term SEO campaigns.

I’m experienced in multiple platforms, including Webflow, WordPress, Wix, Squarespace, and Shopify, and have successfully migrated, optimized, and maintained websites in each of them. Alongside SEO and design/development work, we offer migration services and ongoing maintenance solutions to support clients wherever they are in their digital growth.

If you’re looking for reliable help with your website or strategy, I’d be happy to schedule a short Zoom call to see if we’re a good fit.

How & Why Spirra Digital Was Formed

I was first introduced to programming nearly 11 years ago. The impact was immediate. I became fully immersed, spending evenings learning, experimenting, and improving through books and courses. In 2020, while working as a plumber, I realized that although the trades were fulfilling and challenging, my passion was in web development and digital strategy.

Since then, I’ve had the privilege of working with incredible companies and even better people, many of whom still work with Spirra Digital today through ongoing SEO, monthly maintenance, or development retainers.

We Believe Hard Work Always Pays Off

We believe hard work produces results. Working in the trades taught me the value of resilience, precision, and follow-through. I carry those principles into every project, aiming to under-promise and over-deliver.

If you’ve read this far, you’re likely someone looking for a trusted partner to handle your website. If that’s the case, let’s schedule a quick call and determine whether we’re the right fit.

Optimizing Everything, Even Our Customer Service

We aren't just in the business of building websites. We're also focused on helping our clients build their businesses. These are the values that allow us to do that.

Transparency

We never want our customers to feel like they are left in the dark. We always try to be as transparent as possible, so you understand every part of our process.

Continual Growth

In our field, things are constantly changing. So we must always be learning. Keeping ourselves up to date ensures that we can stay on top of current trends and best practices to ensure we deliver only the best to our clients.

Hard Work

Working in the trades has taught me a lot, including the value of hard, honest work. With every project we take on, we strive to go above and beyond to ensure our clients see the most return for their dollars possible. You deserve anything and everything we can do to ensure your website does what you expect it to - deliver results!

Integrity

Hard work, transparency, and growth mean nothing without solid morals to back it all up. Doing the right thing even when no one is looking is one of the essential parts of the business.