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Spirra Digital is a Michigan-based SEO & web design agency focused on building websites that support long-term visibility, usability, and performance. The agency specializes in Webflow development, technical SEO, and site structures designed to scale without creating ambiguity for users or search engines.
Spirra Digital was founded in 2020 by Devin Pfromm, an SEO strategist & front-end developer with more than a decade of experience working with websites across multiple platforms and industries.
Who We Are
I’m Devin, the owner and lead strategist at Spirra Digital. I’ve worked in web development & SEO since 2015, and my work since 2020 has focused on Webflow-based site development and technical SEO through my agency.
My role is to align design, structure, and technical implementation so websites are easy to understand, easy to maintain, and easy for search engines to interpret. Every project is approached with the goal of turning a website into a dependable business asset rather than a short-term marketing deliverable.
What We Do
Spirra Digital helps businesses improve online visibility and conversion by addressing the structural and technical foundations of their websites. Engagements range from focused website builds to long-term SEO and maintenance work.
I’ve worked extensively with platforms including Webflow, WordPress, Wix, Squarespace, and Shopify. This includes site migrations, technical remediation, performance optimization, and ongoing maintenance to support clients as their needs evolve.
Why Spirra Digital Exists
Spirra Digital was created to focus on work that requires clarity, precision, and long-term thinking. The agency exists to help businesses avoid fragile websites and short-lived SEO strategies by building systems that hold up over time.
Projects are scoped and executed with an emphasis on intent, structure, and technical correctness rather than volume or trend-driven tactics.
How We Approach Our Work
Spirra Digital approaches web design and SEO as interconnected systems. Design decisions are made with usability and structure in mind. SEO decisions are based on how search engines interpret content, relationships, and intent.
The work prioritizes clarity, consistency, and follow-through. Shortcuts and reactive changes are avoided in favor of deliberate improvements that compound over time.
SEO Patents
Spirra Digital studies Google and Bing search engine patents to understand how modern search systems extract facts, evaluate relevance, and determine which content is eligible for ranking, passage selection, and AI-generated responses.
We analyze patents to identify underlying mechanics rather than tactics. This includes how sentences are parsed, how relationships between entities are interpreted, how context is scored, and how ambiguity is reduced across documents. Those mechanics are then translated into concrete decisions about site structure, content composition, and internal linking.
This approach allows us to turn abstract system behavior into actionable steps. Pages are written and structured so ideas are clearly separated, relationships are explicit, and content can be reliably extracted and reused by search systems.
Applying these principles has produced measurable results for clients. Content becomes easier for search engines to interpret, overlap between pages is reduced, and relevance signals become clearer across related topics. That leads to more stable rankings and performance that holds up through re-ranking cycles.
Working With Spirra Digital
Spirra Digital works with businesses that want a clear and dependable approach to their website and online strategy. If you’re looking for help with web design, technical SEO, or ongoing site support, a short conversation is usually the best place to start.
A brief Zoom call can help determine whether the work and approach are the right fit.
See What Our Clients Say About Us
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
Devin and Spirra developed Webflow landing and content pages for our business home page and interactive web front-end code for some of our product internal pages.
His work was professional, clear and on time - it was a pleasure working with him.
Working with Devin has been amazing. I came to him after dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
Devin does amazing work! We enjoyed working with him. He's a professional, and a high performer.
I cannot say enough that Devin a is superstar. Looking forward to working with him again in the future.
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Devin is great, my team loves him. He knows his stuff with Webflow and he's great with responsiveness and communication. Definitely recommend giving him a shot.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
Working with Devin and the team at Spirra was fantastic, highly recommend.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Services are second to none!
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Devin's strategic acumen around creating a marketing website for my project was extremely helpful. From what tools to use to how to setup the Zapier pipeline for blog signups.
Additionally, I appreciated Devin's work style - he listened closely, made adjustments quickly, and gave me confidence in the final product.
I plan to work with Devin again in the future :)
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
Devin and Spirra developed Webflow landing and content pages for our business home page and interactive web front-end code for some of our product internal pages.
His work was professional, clear and on time - it was a pleasure working with him.
Working with Devin has been amazing. I came to himafter dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
Devin does amazing work! We enjoyed working with him. He's professional and high performer.
I cannot say enough that Devin is superstar. Looking forward to working with him again in the future.
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Devin is great, my team loves him. He knows his stuff with Webflow and he's great with responsiveness and communication. Definitely recommend giving him a shot.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
Working with Devin and the team at Spirra was fantastic, highly recommend.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Services are second to none!
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Devin's strategic acumen around creating a marketing website for my project was extremely helpful. From what tools to use to how to setup the Zapier pipeline for blog signups.
Additionally, I appreciated Devin's work style - he listened closely, made adjustments quickly, and gave me confidence in the final product.
I plan to work with Devin again in the future :)