Who We Are
We’re a Michigan-based, award-winning SEO, web design, and development agency. Our work has helped both local and national organizations improve rankings, conversion rates, and overall web performance. Clients trust us because we combine SEO strategies with technical execution and CRO to deliver measurable growth.
What Clients Say About Our SEO Services
Our process isn’t theory. It’s proven in live environments with real business results. See what our clients say for yourself!
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Working with Devin and the team at Spirra was fantastic, highly recommend.
Working with Devin has been amazing. I came to himafter dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
Services are second to none!
SEO & How It Helps You Dominate Grand Rapids Search Results
Most SEO campaigns fail because they chase a keyword instead of mapping out intent, relevance, and the big picture. Our approach focuses on all of the above and more. Our approach focuses on three primary pillars.
Technical SEO Improvements
When we take on a new SEO client, there are often many technical issues that need to be addressed before we can begin with optimizations. There’s no point to working out if you’re still pounding down 12 donuts each morning. First we make sure the signals being sent to search engines are all positive by making sure the technical side of things is dialed in.
Understanding User Intent
Understanding user intent is more important than chasing after a keyword. If the user’s intent for a keyword doesn’t align with the content being created, you will only irritate the user. We focus on mapping out content improvements and creations based on the intent of the user.
This leads to all content improvements satisfying the user’s purpose for visiting that page, which will lead to increased credibility, conversions, and valuable on-page metrics tracked by all search engines, not just Google, which is what you want more than anything!
**For example: if you think of the keyword "best cupcakes near me", the user isn't looking for a recipe, they're looking for a bakery
Building Local Authority
Once both the technical and the content side of things are under control, then we can focus on building and improving the local authority your website has. The way these things are done is by building quality content, generating high-quality backlinks, increasing local citations, honing in NAP consistency (mentions of your company name, address, and phone number in local sources), etc.
Get Your SEO Audit
Every campaign starts off with an in-depth, comprehensive audit that uncovers ranking barriers, technical issues, content gaps, and more. All of our findings will be documented in a shared Google sheet.
We’ll analyze:
- Site structure & crawlability
- Conversion inefficiencies
- Competitor keyword & link gaps
- Local authority opportunities
Types of SEO
There are more types of SEO than we’ll cover here, but we’ll only focus on the most relevant ones to Grand Rapids internet marketing.
Local SEO
Local SEO will be the primary focus for all Grand Rapids businesses. Local SEO includes things like citation strategy, Google Business Profile optimizations, local landing pages, high-authority Michigan-based backlinks, and more. The primary goal for local optimizations would be to capture local intent and dominate the first page of search results, and the map pack.
Technical SEO
Technical SEO focuses on things like page speed improvements, schema markup implementation, core web vitals improvements, internal linking strategies, crawl budget management, and more. Most SEO firms cannot implement this level of refinement, but due to our development experience, we excel here.
On-Page SEO
On-page SEO focuses on keyword mapping, content calendars, semantic structures, heading hierarchy, internal linking, CRO improvements, accessibility improvements, and anything else that leads to getting customers to give you a call or fill out your forms. Each page should target one keyword specifically to reduce keyword cannibalization, and to boost topical authority here in GR.
Final Thoughts
Ranking in local SERPs can be competitive, especially in a city as big as Grand Rapids. But, with the right mix of technical, content, and local-based SEO optimizations and improvements, you can absolutely dominate GR in your industry.
Ready To Dominate Search Results?
