Web Design In Kalamazoo

Why Is Website Design Important To Your Business?

In today's world, customers expect that you have an easy to use, quality website. In fact, if you don't, a study released by Stanford shows that nearly half (46.1%) of all traffic instantly judges the credibility of a business based on the quality of their web design. So just by having a responsive web design, you open yourself up to nearly doubling your potential audience immediately.

Websites are insanely important to a business because your potential customers can view them at their own pace. It's quite literally the only place online that you can completely control how others will perceive you and your business. So investing in a quality web development company that can conduct proper user testing, pagespeed optimizations, etc., has the potential to reward your business with one of the highest ROI's available in marketing today. If you invest in a quality SEO campaign, coupled with a Google ads campaign, you're sure to get your new website in front of more potential customers than you ever thought possible. If you want to dominate the Kalamazoo market, improving your credibility with a quality website and a solid digital marketing campaign is a great start.

Our Six-Step Website Development Process

Quality internet marketing requires a proven system, and below we go over ours. Below we'll walk you through the system that helps to ensure we deliver websites to our clients that will blow them away!

Step One

The Discovery Call

The discovery call is a 30 - 60 minute call that helps us understand your project. On this call, we will ask questions to understand better the goals you have for your business as well as the expectations you have for your website. The discovery call helps us to get a feel for the scope and timeline of your project. As well as set you up on the path for success in a variety of ways. For one, it helps us to understand the goals you have for your project - both in marketing and functionality.

And two, by ensuring you provide us everything we need to ensure the success of your project. Everything from ensuring you complete your site map, and have given us your content (if we aren't creating your content), and more. Then we move on to step two in our Kalamazoo web design process.

Step Two

The Design Call

On the design call, we have you come prepared with 3-5 competing websites that you like so that we can get an idea of certain features you need and your ideal website layout. The design call is the perfect time to answer any questions you or we have so that we both can set proper expectations for timeline, scope, features, integrations, number of revisions, page count, etc. The design call allows us to understand your process, your sales pipeline, and how we can integrate those things into each relevant page. Careful questioning will enable us to end up with a custom web design that is truly a compliment and a benefit to the way your business operates.

Step Three

Creating Your Homepage

Once we understand the audience you're targeting, the services you offer, your USP (the benefit of working with you over your competitors), and the overall style and impression you like, we create several mockups of your homepage. You can then give us your thoughts about what you like and don't like, and we will revise it. Once we have a concept approved for a homepage, we can start designing the rest of your webpages.

Step Four

Responsive Web Design

When we begin this step in the web design process, we will give you a Figma link that will allow you to closely follow - in real time - the progress of your project. You can use this link to leave notes and edits for us to review while in this step. Our process ensures that we know what you love about our design and what needs to be adjusted to fit the vision you have for your website.

Step Five

Web Development

Once we finish the revision process and you approve the design, we can begin development. This step ensures that you end up with more than just a beautiful design. Using best practices, we ensure your website is user-friendly and SEO-friendly. The development phase is where we set up integrations, create interactions, animations, perform user testing, optimize pagespeed, etc.

Step Six

Final Approval, Testing & Launch

Once each web page is fully developed, we will send you a link to review. You can use this link to ensure everything is as you'd like. Once you confirm, we will conduct rigorous testing of your entire website on all major browsers and screen sizes to ensure it looks and performs flawlessly on all devices. Once we have confirmed that it is working as intended on all browsers and several different devices, it's time to publish!

Our Web Design Services Come With Multiple Revisions

We guarantee you'll be pleased with the website we build for your business. How can we be so sure? We hold multiple revisions for each website we build. So all you need to do is tell us what you would like to see changed during one of the revisions, and we will make any necessary changes/implementations required to deliver the website you feel is best for you & your business! Taking this approach ensures that in the end, we can safely guarantee that you will be blown away by the final result.

Your website will represent your business for 2-3 years to come, so you deserve to be represented by a website you're proud to show off to all of Kalamazoo - especially your competition. In addition to this, the better quality and easier to use your website is, the more effective any marketing efforts will be. No one wants to use an ugly, outdated and confusing website, and your customers shouldn't have to either.

Start Your New Website Design Project Today!

Give us a call, and start planning your project today! We'll work with you to design the perfect, customized, optimized and responsive website for your business. You deserve to have an effective web layout that truly is effortless to use. Our owner/project manager having experience as a UI/UX developer will work with you to create a web layout that is sure to not only complement the existing systems you already have in place, but streamline them even more.

Give us a call and our digital marketing team will help to create an website guaranteed to improve your conversions and boost your visibility and credibility. Whether you want website maintenance, a brand new website or a you just want a redesign, our award-winning Kalamazoo web development agency is the perfect way to jumpstart your online success. Hop on a quick 10-15 minute call to discuss your project with the best web development agency in Kalamazoo!

Kalamazoo Web Design Services You Can Depend On

We strive to be the best web design company Kalamazoo has to offer. Along with building out amazing web pages for the businesses of our home state, we also provide a suite of other services. We offer one-off services and monthly packages for website maintenance, hosting, custom code solutions, and several other marketing services as well.

Below we outline some of the accompanying web dev services we offer. If you have any questions or concerns about the services listed, please contact us, and we will respond quickly.

Website Maintenance

You've already got enough things to add website design to your plate. If you find you need to make updates to your site but don't have the time necessary to do so, we offer flexible full service hosting and maintenance packages to our clients.

Website Hosting

Using the security and speed of Webflow, we offer secure hosting to our clients. Webflow hosting protects your website and maintains excellent load times and incredible page speeds.

Custom CMS Solutions

Using Webflow's native CMS solutions, we can create dynamic content for your website. Whether you're an e-commerce business, a grocery store, a blogger, or any business that needs to update your content regularly, we offer custom CMS solutions to meet your needs. Once we develop your CMS system, we can either

• Teach you or anyone number of people in your company to manage your updates for you - avoiding the cost of a monthly maintenance package
• Or we can set up a website maintenance package for you

Integrations

Regardless of the tools you like, we can help you integrate them all! Anything from Hubspot, Zapier, Mailchimp, Stripe, and more!

Custom Code

We can write clean custom code to help you get the type of website you need. Whether you want custom software or an immersive three.js experience, we can make it happen!

On-Page SEO Optimization

Each website we build complies with Google's Webmaster Guidelines, ensuring you will be completely SEO friendly. However, we also offer a one-off SEO service in the form of an SEO jumpstart and ongoing SEO services such as monthly SEO campaigns. If you want to learn more about SEO and how it can help to increase your organic traffic, book a strategy call with us, and we'll answer any questions you have.

Our on page optimizations are also one of the pillars of our services, as optimized pages get the most out of any and all marketing services.

SEO Website Design

SEO is by far the best form of digital marketing. It has been proven to be the most effective way to increase the amount of organic traffic a web page receives. Up to 20-80% cheaper than paid traffic, and you still enjoy the rankings and increased traffic long after you've ended your campaign. Your business deserves to get more recognition.

We truly are the best agency when it comes to getting data-driven results with SEO. If you want your company to get more organic traffic and dominate in your local search results in Kalamazoo, it might make sense to invest in a custom SEO strategy. We offer several packages at different price points. And, if you're not sure about investing in a full-blown campaign, we also offer a risk-free, three-month trial!

Every package comes complete with a 100% custom SEO strategy based on the metrics and statistics of your current website, and your top five competitors.

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