Template SEO Optimization
One of the biggest issues that had to be resolved during this project was addressing the issues with the template that had been used. In most redesigns, you're simply building everything from scratch. However, in this instance, mostly everything was already on each of the pages, it just wasn't styled properly so everything had to be broken down and restyled to ensure a good UI/UX, ensuring everything was responsive on mobile, etc.
In the process of doing this, I had to make hundreds of changes to the template that was already in place, as almost nothing was as it should be for the purposes of achieving organic visibility in search engines. This made the project both fun, and challenging. In order to keep everything on brand, I had to cross-reference the other websites to ensure any new additions matched their brand.
Since it has been completed the organic traffic the website receives has gone up 325%.