Grand Rapids SEO

What Is SEO?

Search Engine Optimization (SEO) is the art of making your website communicate more effectively with both search engines and users alike. Utilizing information provided in Google's SEO patents SEO leverages the inner workings of search algorithms to ensure that content complies with all current best practices. These various optimizations are what makeup SEO, and they consist of various technical, on-page, and off-page techniques, improvements, and modifications.

How Can SEO Help Your Business In Grand Rapids?

SEO helps by getting your website to show up in the first page of Google. The majority of customers searching for anything will resolve their search on the first page, so by ensuring you show up there you'll receive more calls, form submissions, and leads from that alone.

85% of Business Goes To Those On Page One

Studies show that more than 85% of searches stop on the first page - meaning customers buy from one of the businesses on that page. The remaining 15% typically resolve their search on the second or third pages. But if you think about it, if you want a deck quality built, who would you trust more - a company on the first page of google or the seventh?

What Results Have We Gotten Clients?

We've won National awards for the work we've done on client websites. Whether it's been helping companies rise above local competition, or helping nationally recognized clients rise above their much larger competitors, we've got you covered.

To learn more about the results we've gotten for clients you can check out our case studies listed further down this page!

SEO Services We Offer Grand Rapids?

If you're located in Grand Rapids, we offer a variety of SEO services to help you get more exposure and leads from your website—anything from audits, technical SEO, on-page SEO, and even off-page SEO. We also offer a variety of copy-writing services that will help ensure your content not only complies with modern conventions but also gets you ranking. We'll go into more detail regarding each service below!

SEO Audits

We offer standalone audits but each campaign starts off with an audit. During these audits we comb through each aspect of your website to inspect & document everything from average page speed, current rankings, things keeping you from ranking, backlink profile quality, HTML usage, etc.

The central focus of our audits are to ensure every aspect of your website is aligned with the goal of getting you to page one of Google. Anything found that is preventing you will be documented and reviewed with you or your team upon completion of the audit.

Technical SEO

We offer technical SEO as part of our campaigns. This aspect of a campaign focuses on things like canonical tags, alt tags, image optimizations (file sizes, file names), Schema, Semantic HTML tags, and more. The main goal of this type of SEO is to ensure that everything on your website works to make things easier for search engines to understand your content. The more detailed you are, the more thorough you are, and the more "semi-structured data" you provide, the less work search engines need to do, and in turn - you rank higher.

On-Page SEO

One of the biggest parts of our SEO campaigns are the on-page related tasks like content creation, proper HTML usage & website restructuring, competitive research, keyword research, content calendars, etc. On-page SEO is focused around creating quality content that is more helpful, complete, and logically structured than any of your competitors.

Off-Page SEO

Off-page SEO is another aspect of our SEO campaigns and it is mainly focused on marketing. Increasing social shares for blogs, securing guest posting opportunities, press release opportunities (if relevant for your business type), and even building backlinks and local citations. Off-page SEO is one of the most powerful aspects of any campaign.

What is an SEO Campaign

An SEO campaign is a period of time spent improving and building up a website to help it rank higher in search results. Typically SEO campaigns are anywhere from 3-18+ months in length, and can be used to grow the audience to a website, increase lead generating potential of a website, grow organic exposure, etc.