Meet Your Grand Rapids SEO Team
We're an award-winning Grand Rapids SEO company. Our work has helped both local and national organizations improve rankings, conversion rates, and overall web performance. Clients trust us because we combine SEO strategies with technical execution and CRO to deliver measurable growth.
Why SEO Fails for Most Grand Rapids Businesses
Most SEO campaigns fail because they focus on chasing keywords instead of building relevance, intent alignment, and technical trust. Rankings don’t drop because Google is “random”. They drop because the signals being sent don’t clearly communicate value, authority, or usefulness.
In Grand Rapids specifically, competition is tight. Many businesses are targeting the same terms with thin pages, generic content, and outdated tactics that no longer move the needle.
The most common reasons SEO fails are:
- Keyword-first thinking instead of intent-first strategy
Ranking for a term means nothing if the page doesn’t satisfy what the user is actually trying to accomplish. - Weak technical foundations
Slow pages, poor internal linking, crawl inefficiencies, and improper structure prevent even good content from performing. - No local authority signals
Without strong local relevance, citations, and trusted backlinks, Google has no reason to rank one Grand Rapids business over another. - Disconnected content efforts
Publishing blogs without a clear topical strategy leads to scattered relevance instead of compounded authority.
SEO works when all signals align. When they don’t, even consistent effort produces little to no return.
How SEO Helps You Stand Out In Grand Rapids
Most SEO campaigns fail because they chase a keyword instead of mapping out intent, relevance, and the big picture. Our approach focuses on all of the above and more. Our approach focuses on three primary pillars.
Technical SEO Improvements
When we take on a new SEO client, there are often many technical issues that need to be addressed before we can begin with optimizations. There’s no point to working out if you’re still pounding down 12 donuts each morning. First we make sure the signals being sent to search engines are all positive by making sure the technical side of things is dialed in.
Technical SEO Is Our Super Power
Most in our industry don't have the development capabilities to fully utilize and optimize every aspect of their websites. We're a full-service agency with an extensive background in web development, meaning we can fully optimize your website for search in every aspect possible.
Understanding User Intent
Understanding user intent is more important than chasing after a keyword. If the user’s intent for a keyword doesn’t align with the content being created, you will only irritate the user. We focus on mapping out content improvements and creations based on the intent of the user.
This leads to all content improvements satisfying the user’s purpose for visiting that page, which will lead to increased credibility, conversions, and valuable on-page metrics tracked by all search engines, not just Google, which is what you want more than anything!
**For example: if you think of the keyword "best cupcakes near me", the user isn't looking for a recipe, they're looking for a bakery
Building Local Authority
Once both the technical and the content side of things are under control, then we can focus on building and improving the local authority your website has. The way these things are done is by building quality content, generating high-quality backlinks, increasing local citations, honing in NAP consistency (mentions of your company name, address, and phone number in local sources), etc.
See What Our Clients Say About Our Grand Rapids SEO Services
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
Devin and Spirra developed Webflow landing and content pages for our business home page and interactive web front-end code for some of our product internal pages.
His work was professional, clear and on time - it was a pleasure working with him.
Working with Devin has been amazing. I came to him after dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
Devin does amazing work! We enjoyed working with him. He's a professional, and a high performer.
I cannot say enough that Devin is a superstar. Looking forward to working with him again in the future.
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Devin is great, my team loves him. He knows his stuff with Webflow and he's great with responsiveness and communication. Definitely recommend giving him a shot.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
Working with Devin and the team at Spirra was fantastic, highly recommend.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Services are second to none!
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Devin's strategic acumen around creating a marketing website for my project was extremely helpful. From what tools to use to how to setup the Zapier pipeline for blog signups.
Additionally, I appreciated Devin's work style - he listened closely, made adjustments quickly, and gave me confidence in the final product.
I plan to work with Devin again in the future :)
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
Devin and Spirra developed Webflow landing and content pages for our business home page and interactive web front-end code for some of our product internal pages.
His work was professional, clear and on time - it was a pleasure working with him.
Working with Devin has been amazing. I came to himafter dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
Devin does amazing work! We enjoyed working with him. He's professional and high performer.
I cannot say enough that Devin is superstar. Looking forward to working with him again in the future.
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Devin is great, my team loves him. He knows his stuff with Webflow and he's great with responsiveness and communication. Definitely recommend giving him a shot.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
Working with Devin and the team at Spirra was fantastic, highly recommend.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Services are second to none!
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Devin's strategic acumen around creating a marketing website for my project was extremely helpful. From what tools to use to how to setup the Zapier pipeline for blog signups.
Additionally, I appreciated Devin's work style - he listened closely, made adjustments quickly, and gave me confidence in the final product.
I plan to work with Devin again in the future :)
See Our Award-winning SEO Work
Our Other SEO Services
Local SEO
Local SEO will be the primary focus for all Grand Rapids businesses. Local SEO includes things like citation strategy, Google Business Profile optimizations, local landing pages, high-authority Michigan-based backlinks, and more. The primary goal for local optimizations would be to capture local intent and dominate the first page of search results, and the map pack.
Technical SEO
Technical SEO focuses on things like page speed improvements, schema markup implementation, core web vitals improvements, internal linking strategies, crawl budget management, and more. Most SEO firms cannot implement this level of refinement, but due to our development experience, we excel here.
On-Page SEO
On-page SEO focuses on keyword mapping, content calendars, semantic structures, heading hierarchy, internal linking, CRO improvements, accessibility improvements, and anything else that leads to getting customers to give you a call or fill out your forms. Each page should target one keyword specifically to reduce keyword cannibalization, and to boost topical authority here in GR.
Content Strategy
We build content strategies designed to establish topical authority, not just publish blog posts. This includes pillar pages, supporting clusters, internal linking logic, and content planning that helps Google understand your expertise in your niche.
Link Building
We focus on earning and acquiring high-quality backlinks that actually move rankings. Our approach prioritizes relevance, authority, and domain trust to strengthen your site’s ability to compete for competitive keywords. It's all about quality, not quantity.
SEO Monitoring
SEO isn’t set-and-forget. We continuously monitor rankings, indexing behavior, and performance trends to identify opportunities and risks early. This allows us to test, adjust, and compound gains over time instead of reacting after drops occur.
AEO
Answer engine optimization is an emerging trend in online visibility. While AEO and SEO compliment one another, AEO will ensure your website appears to those in non-click environments like ChatGPT, Perplexity, Google AI overview, and more.
Comprehensive Grand Rapids SEO Audits
Every campaign starts off with an in-depth, comprehensive audit that uncovers ranking barriers, technical issues, content gaps, and more. All of our findings will be documented in a shared Google sheet.
We’ll analyze:
- Site structure & crawlability
- Conversion inefficiencies
- Competitor keyword & link gaps
- Local authority opportunities
Let Us Handle Your Website Design & Maintenance
Design
Before investing in SEO, make sure that your website is set up to attract, engage, and convert the users you get. While design isn't necessary to get conversion, it is a great way to smooth out user flows, ensure your offer is positioned well, and most importantly, it improves credibility. If you need a clean design, learn more about our web design services.
Maintenance
Keeping your website updated, secure, and optimized ensures search engines can crawl it reliably and users get a fast, smooth experience. If you want ongoing growth, maintenance and SEO need to work together.
If you're looking for help maintaining your website, explore our website maintenance services to help keep everything running at peak performance.
