Comprehensive Guide To SEO
Learn everything you need to learn, master, and practice SEO today!
Michigan SEO That Gets Results!
Welcome to Spirra Digital, where our Michigan-based SEO strategies are designed not just to meet but to exceed your digital marketing goals. We understand the unique landscape of the Michigan market and harness this local expertise to deliver SEO results that truly make a difference.
Schedule a Zoom CallMichigan Cities We Serve
Grand RapidsHollandSchedule a Zoom Call
Our Process For Michigan Search Engine Optimization
Discovery Call
The first thing we do is schedule a 15-60 minute Zoom call. The point of this call is understand the goal, expectation, and scope of your project.
We'd also want to figure out what platform the website is built with, the size of the website, and various other important pieces of information that would help us give an accurate estimate of the work required.
Once the call has finished, and we've gotten the information we need to begin conducting our research, we start researching.
Research & Competive Analysis
At this stage, we are looking to understand what has caused the success of your competition. This form of reverse-engineering helps us to determine what search engines are telling us are legitimate requirements to rank in your niche.
In addition, this form of research helps us to determine what holes your competitors have. These holes are things your competitors are missing, that are important to include on the website.
Once we find these things your various competitors are lacking, we can use that information to build your website up into a more comprehensive resource than your competitors.
Keyword Research & Topical Map Creation
Now that we understand your niche and the competitive landscape, we can begin building a master keyword list, and working on fleshing out the content calendar (topical map).
Campaign Execution
Once we have a substantial master keyword list, and we have months worth of calendar in the pipeline, we can begin pushing new content out and carefully observing what happens.
Monitoring & Adjustment
As the campaign is unfolding, a vital step is constant analysis of the progress of the website.
In addition to monitoring progress, it is also vital to keep a close eye on the link profile of the website to ensure no malicious backlinks are being built by competitors.
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SEO Services We Offer
Various On-Page SEO Services
- Internal Link Building
- Image Optimizations
- Keyword Research
- Content Creation
- Content Optimization
- URL Structure Optimization
- UX Optimization
- Semantic HTML structuring
Various On-Page SEO Services
- Link Building
- SMM
- Content Marketing
- Guest Blogging
- Local SEO
- Reputation Management
- Forums
Various On-Page SEO Services
- Page Speed Optimization
- Mobile Optimizations
- SSL
- XML Sitemap Creation
- Robots.txt Creation
- Canonical Tags
- Schema Structured Data
- 404 Page Management
- Redirect Handling
Helpful Articles On Learning SEO
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Comprehensive Guide To On-Page SEO
Learn what on-page SEO is, why it's so vital to online success, and how you can start using it!
Keywords: Master This SEO Concept Today
Learn everything you need to know about keywords with our thorough keyword resources below!
SEO Content: Improve Your Content Creation
Read our updated guide on content creation, and learn what you can do to ensure your content ranks!
On-Page Link Building Strategies
Learn how to improve the relevancy of your website in your niche, and drive your ranking potential through the roof!
Coming Soon: Deep Dive Into Google SEO Patents
Soon we'll have various articles diving into and breaking down various Google SEO patents to help deliver actionable information from each patent.
Subscribe to our newsletter to be the first to find out when that launches! Learn what actually drives the needle in SEO from Google themselves.
View Our Case Studies!
Check Out What We've Done For Clients!
What Our Clients Say About Our Services
CMO
April Wilburn
APJeT®
Great overall experience. Devin was professional and provided great customer service.
We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Owner
Tarra Parks
Maker's Mark Herbals
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.
We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand. If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
CTO
John E.
Camden Center
I hope that you have a wonderful holiday. I appreciate all the work you have done for us. We never would have launched so quickly without you. Send interesting photos from your trip!!
Marketing Coordinator
Amanda Griskell
DeepEarth Technologies, Inc.
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
Owner / Dentist
Nichole Lubberts
Northview Family Dentistry
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Owner
Han Xu
Han Xu
Highly recommend! Devin helped me fix a problem in my Webflow website in a heartbeat, showing his strong expertise in Webflow.
His willingness to take on my project also demonstrates his professionalism, kindness, and honesty, which is a little harder to find nowadays. I definitely plan to reach out to him again for more help in the future!
SEO Packages
Three-Month Risk-Free Trial
We offer a risk-free, three-month trial to get your feet wet. We understand. SEO seems like a big commitment at first, which is why we offer the packages we show down below, at a discounted rate.
Once we understand what your goals are, the scope and requirements of your project, we can determine which package is the best fit for you. Then, we'll require three months upfront, 50% off.
Full-Site Audit -- $500
(One Time Fee)
We'll conduct an audit of your website and share any issues and opportunities that need to be addressed to get your website ranking higher in those SERPs!
- Any Issues Preventing You From Ranking
- Headings (H1 - H6)
- GMB Optimization
- Title Tags
- Meta Descriptions
- Any Present Keyword Cannibalizations
- Harmful Backlinks That Need To Be Disavowed
- Optimization Score (On Each Page)
- PageSpeed Insights
- Image SEO
- Usability Issues
- Keyword Density
** Price is based on a 7 page website. Additional pages are $25 each.
Site Wide Optimizations -- $500 - $1000
(One Time Fee)
This package is for clients that don't want to invest in an all out campaign, but want their website analyzed and optimized. With our site wide optimization, we do all of the things we do at the beginning of all of our digital marketing campaigns, just without the custom campaign strategy, content calendars and everything else that follows. If you want to clean up your website, fix page speed issues, etc., this package is for you!
- Sitemap Creation
- Install Google Analytics
- Keyword Research
- Add ALT Tags
- Create Page Title & Descriptions
- Get All 303 Re-Directs Handled
- Submission to 1500 Search Engines
- Page Descriptions & Titles
- Add Location to Google Maps
- Optimize Google Maps
- Add Business to 3 Local Directories
- Social Share Buttons
- Rename Page URL’s (If necessary)
** Price is based on a 5 page website. Additional pages are $100 each.
Basic SEO Package
Using your $1000/month budget, we will create a custom strategy specific to your business, industry and current situation.
Campaign Setup & Optimization
- Sitemap Creation
- Install Google Analytics
- Keyword Research
- Add ALT Tags
- Link Building
- Title Tags Optimization
- Meta Description Optimization
- Internal Linking Optimization
- Create Page Title & Descriptions
- Get All 303 Re-Directs Handled
- Submission to 1500 Search Engines
Payment Options
Month-to-Month
$500-$1000 per month
OR
Prepay
3 Months -- $2,700
(10% discount saves you $300)
6 Months -- $5,100
(15% discount saves you $900)
12 Months -- $9,600
(20% discount saves you $1240)
Advanced SEO Package
Using your $2500/month budget, we will create a custom SEO strategy specific to your business, industry and current situation.
Campaign Setup & Optimization
Includes Everything In The Basic Package
Payment Options
Month-to-Month
$1200 - $2500 per month
OR
Prepay
3 Months -- $6,750
(10% discount saves you $1000)
6 Months -- $13,500
(15% discount saves you $1500)
12 Months -- $24,000
(20% discount saves you $6000)
SEO Pro Package
Using your $5000+/month budget, we will create a custom SEO strategy specific to your business, industry and current situation.
Campaign Setup & Optimization
Includes Everything In The Basic Package
Payment Options
Month-to-Month
$2500 - 5000+ per month
OR
Prepay
3 Months -- $13,500
(10% discount saves you $1500)
6 Months -- $25,500
(15% discount saves you $4500)
12 Months -- $48,000
(20% discount saves you $12,000)