Our Process for Delivering Custom Web Design in Grand Rapids
We build websites engineered to perform. Every decision, from layout to codebase, is based on user intent and conversion behavior. Our development approach combines advanced UX practices, lightweight code, and SEO-backed structure to maximize both engagement and revenue potential.
Clean Coded Development Solutions
We write clean, scalable, and maintainable code using modern standards. Every build follows best practices in HTML, CSS, JavaScript, performance optimization, and accessibility, ensuring your site loads fast and remains easy to improve as your business evolves.
Version Controlled Web Development With Git
All development is maintained through Git and GitHub workflows. This ensures full traceability, safe deployment, collaboration accuracy, and rollback capability. All of these are essential for long-term scalability.
Custom Web App Development
When your needs exceed traditional websites, we develop custom web applications using modern JavaScript, API-based logic, and modular frameworks. Fully adaptable to internal tools, dashboards, booking logic, or SaaS-style features.
No Code Development
For projects that don’t require full-scale custom coding, we leverage Webflow for high-quality no-code development. We build visually polished, responsive websites using Webflow’s native tools while applying developer-level structure, interactions, and performance optimizations. Where needed, we extend functionality using custom code, integrations, and API workflows. This gives you the speed of no-code with the flexibility of custom development.
Complex Integrations & Custom Features
Need more than a basic website? We specialize in connecting external services, APIs, CRMs, booking systems, payment gateways, and automation tools. Whether it’s custom logic or full application-level functionality, we integrate systems seamlessly to support your workflow.
SEO-Friendly Website Migrations
Migrating a website without hurting rankings requires technical precision. We handle full site migrations, URL restructuring, 301 mapping, pre- and post-crawl analysis, and indexing stability, and more. Our migration strategy protects your current SEO while setting you up for growth.
Premium Website Design
It doesn’t matter if your website looks great if it isn’t converting. Our design process focuses on premium aesthetics, intuitive layout structure, and clear messaging to ensure your visitors immediately understand what you do and why they should work with you.
SEO-Optimized Content Creation
We create content based on user intent and ranking signals. Whether it's foundational copy or topical cluster support, our writing process aligns your messaging with what your audience is actually searching for.
Leverage Our SEO Expertise
Most websites are visually appealing but perform poorly in search. We build every project with SEO best practices baked in from the beginning. Our SEO process includes ensuring things like proper semantic structure, schema, topical alignment, internal linking strategy, and performance optimization.
Safe, Fast, & Reliable Website Maintenance
We don’t just build websites, we help keep them stable. We monitor performance, identify vulnerabilities, update code and integrations, and ensure your site always performs at peak levels. Fast fixes. Zero downtime wherever possible.
Secured & Managed Hosting
Our hosting setups prioritize speed, security, and uptime. We implement caching, CDN, SSL encryption, real-time monitoring, and backup protocols to minimize risk and maximize performance.
Our Testimonials
Consistently rated highly by businesses across multiple industries. Clients value our technical expertise, communication, and ability to translate strategic goals into reliable website systems that improve performance and drive measurable outcomes.
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
Devin and Spirra developed Webflow landing and content pages for our business home page and interactive web front-end code for some of our product internal pages.
His work was professional, clear and on time - it was a pleasure working with him.
Working with Devin has been amazing. I came to himafter dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
Devin does amazing work! We enjoyed working with him. He's professional and high performer.
I cannot say enough that Devin is superstar. Looking forward to working with him again in the future.
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Devin is great, my team loves him. He knows his stuff with Webflow and he's great with responsiveness and communication. Definitely recommend giving him a shot.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
Working with Devin and the team at Spirra was fantastic, highly recommend.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Services are second to none!
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Devin's strategic acumen around creating a marketing website for my project was extremely helpful. From what tools to use to how to setup the Zapier pipeline for blog signups.
Additionally, I appreciated Devin's work style - he listened closely, made adjustments quickly, and gave me confidence in the final product.
I plan to work with Devin again in the future :)
